2025-02-142025-02-142024-06-25OLIVEIRA, C. H. T. Uma proposta de intervenção para o uso da realidade aumentada no Museu Antropológico da UFG. 2024. 74 f. Dissertação (Mestrado em Administração Pública) - Faculdade de Ciências e Tecnologia, Universidade Federal de Goiás, Aparecida de Goiânia, 2024.http://repositorio.bc.ufg.br/tede/handle/tede/13859The advancement of new technologies has enabled progress in several areas, including museums. As an innovative experience in museums, Augmented Reality (AR) appears, proposing a more dynamic and attractive museum. The general objective of the study is to evaluate the benefits that the use of Augmented Reality could provide to the Anthropological Museum (MA) of the Federal University of Goiás (UFG). The specific objectives are to verify the profile of visitors and non-visitors to the MA, identify the factors associated with visiting the Museum and its recommendation to other individuals and evaluate the possibility of implementing an AR module in the MA. As a study methodology, a bibliographical research was carried out and a structured form was also applied to collect primary data in the UFG academic community. The difference tests between groups, Chi-square test and Pearson correlation index were used to analyze the data. From the results it was concluded that with the implementation of RA in MA the public would have a greater interest in visiting and recommending MA to other peopleAttribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/MuseusPúblicoRealidade aumentadaMuseumsPublicAugmented realityCIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO PUBLICADissertação