Uma jornada épica: o uso dos arquétipos no design de embalagem de perfume inspirado em O senhor dos anéis
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Data
2024-01-17
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Universidade Federal de Goiás
Resumo
Packaging is a communication vehicle that depends on design to convey its message clearly and generate desire in consumers. In this context, perfume packaging is responsible for moving a considerable part of Brazilian consumers, serving as an opportunity for designers to work artistically and conceptually. With regard to the connection with the public, the heritage of archetypes can be seen in the construction of stories and essence marks. Therefore, this work aims to develop the design of a perfume package based on an analysis based on the archetypes of the characters of the iconic films The Lord of the Rings by J. R. R. Tolkien. For this, the method of Mestriner (2002) will be used as a basis, with its steps ranging from briefing to implementation, linked to the complement of some research and creation tools. As a result, the aim is to create a medium-fidelity prototype that integrates packaging design and archetypes in order to generate a visual and conceptual experience for the user. In addition, the work implies the contribution and application of its tools in order to enrich packaging design methods and the consequent understanding and practice of archetypes through graphic design.
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Design de embalagem, Perfume, Arquétipos, O senhor dos anéis, Packaging design, Perfume, Archetypes, The lord of the rings
Citação
PRADO, Aline Viana; NUNES, Maria Fernanda Marques. Uma jornada épica: o uso dos arquétipos no design de embalagem de perfume inspirado em O senhor dos anéis. 2023. 131 f. Trabalho de Conclusão de Curso (Bacharelado em Design Gráfico) - Faculdade de Artes Visuais, Universidade Federal de Goiás, Goiânia, 2024.