A gestão da comunicação interna das instituições públicas: um recurso esquecido

Abstract

Analyse the internai comunication of the organizations considering the changes occurred at the national and international levei. Suggests important changes in the communication management process, strategic aspects, with the objective of making the development of a new praticai management in public organizations. Pinpoint the need for communication managers in public organizations to let go of currently used traditional bureaucratic models and promote an integrated communication at ali leveis of service. Probably the contribution that such professional could give to directors, managers and other employees at different leveis would be to spread the awareness of the communication point raised in this text.