Cadeia produtiva da mandioca no município de Jussara-GO: um estudo de caso sob a perspectiva das teorias de canais de distribuição e dos custos de transação
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Data
2014-04
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Resumo
The aim of this study was to analyze the channels distribution and the
transaction costs of cassava in the municipality of Jussara-GO. Beforehand, it is known that
the cultivation of cassava has great importance to family farming, especially in the geographic
area studied. The primary data collected in twenty-two farms showed that most of their
income comes from cassava production and marketing to local processing industries. Thus, it
was of paramount importance to elucidate the mechanisms, both of distribution, as the
transaction costs involved in marketing between producers and processing industries. The
attributes of frequency, uncertainty and asset specificity are strongly present and imply
bottlenecks in the production process, because 90% of the market transactions are performed
without any kind of formal arrangement between the parties involved. Given this, building
reputation with buyers and / or suppliers becomes critical as a strategy of reducing transaction
costs.
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Economia dos custos de transação, Comercialização de mandioca, Mercado de mandioca, Transaction cost economics, Cassava marketing, Cassava market
Citação
OLIVEIRA JUNIOR, Osmar de Paula; WANDER, Alcido Elenor Wander; CUNHA, Cleyzer Adrian da. Cadeia produtiva da mandioca no município de Jussara-GO: um estudo de caso sob a perspectiva das teorias de canais de distribuição e dos custos de transação. Revista de Administração da UEG, Aparecida de Gioânia, v. 5, n. 1, p. 128-136, jan./abr. 2014.