Análise da competitividade do biodiesel no centro-oeste brasileiro
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Data
2008-12
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Resumo
This issue aim identify the pottenciality and weaknesses the Biodiesel’s
chain management in Brasilian middle west, and analyses the key
factors of competitivity, contributing to Strategic management. This
study offer an overview of the systemic and competitive dimension,
into macro and micro environmental, applied in biodiesel’s chain, with
Pest analyses and the five forces – Porter’s model. The results of this
research points to a positive change in Agroindustrial’s system - SAG’s
biodiesel’s scenery; this change depends on the formulation and
correct implementation of systematic and continuous strategics plans.
There is then a need for a public and policy articulation to increase the
productive chain, together with the mobilization of the private plant
factor.
Descrição
Palavras-chave
Gestão estratégica, Competitividade, Biocombustíveis, Biodiesel, Strategic planning, Competitivity, Biofuels
Citação
OKADA, Sionara Ioco; SOUZA, Eliane Moreira Sá de. Análise da competitividade do biodiesel no centro-oeste brasileiro. Revista Brasileira de Gestão e Desenvolvimento Regional, Taubaté, v. 4, n. 4, p. 98-120, set./dez. 2008.