Competitividade dos frigoríficos exportadores de carne bovina instalados no estado de Goiás: uma análise sob a óptica da firma
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Data
2013
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Due to the importance of the beef chain to the economy of Goiás state and the topic relevance, we analyzed in a comparative way the
competitiveness of exporting slaughterhouses installed in the State of Goiás. Firm A emerged in 1957 in Barretos (SP). It has two
slaughterhouse units operating in the State of Goiás, being one in the municipalities of Palmeiras with slaughter capacity of 2,000
head/day, and one in Goianésia with capacity of 500 head/day. The Firm B started its activities in 1953 in the city of Anapolis (GO).
Firm B has three plants operating in Goiás state, located in the cities of Goiânia, Anápolis and Mozarlândia, with slaughter capacity
of 2,000, 500, and 2,000 heads/day, respectively. Competitive analysis was developed through competitive drivers and subfactors,
using Likert scale, ranging from “very favorable” (+2) to “very unfavorable” (-2), totaling seven drivers and 55 subfactors, which were
evaluated from exporting slaughterhouse perspective. It was found that the slaughterhouses, even located in the same geographical
zone, have different characteristics regarding the physical and economic structure, management, market share, size of transactions,
types of distribution channels, structure of distribution in foreign markets, types of transport, slaughter methods, among others.
Despite these differences, the marks awarded to the drivers by the representatives of both firms followed the same trend. The
weighted average of drivers of competitiveness for Firm A was 1.0 and for Firm B 1.02. It can be considered that from the point of
view of the representatives of exporting slaughterhouses, the analyzed drivers contribute positively to the competitiveness of the
beef exporting industry.
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Competitividade, Frigoríficos exportadores, Estado de Goiás, Competitiveness, Exporting slaughterhouses, Goiás state
Citação
VIEIRA, Gláucia Rosalina Machado; WANDER, Alcido Elenor; FIGUEIREDO, Reginaldo Santana. Competitividade dos frigoríficos exportadores de carne bovina instalados no estado de Goiás: uma análise sob a óptica da firma. Organizações Rurais & Agroindustriais, Lavras, v. 15, n. 1, p. 43-59, 2013.