Lançamento e posicionamento no mercado goiano da Guará comunicação e marketing
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Data
2018-12-04
Título da Revista
ISSN da Revista
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Editor
Universidade Federal de Goiás
Resumo
The work aims to launch and disseminate the digital market of a digital communication and
marketing company, as well as: understand the macro and microenvironments of the company
and various scenarios with which she will have to adapt; development business plan; prepare
a communication plan for positioning and launching the agency in the Goiás market; and
evaluate the strategies and proposed communication actions. In order to achieve this, we
sought to use theories of marketing and entrepreneurship, as well as the theories of
communication and public relations studied throughout the course. The purpose of this work
is to verify the use of marketing strategies and public relations for the creation and consequent
launch of a company in the goiano market.
Descrição
Palavras-chave
Comunicação organizacional, Empreendedorismo, Marketing digital, Planejamento estratégico, Plano de negócio, Organizational communication, Entrepreneurship, Digital marketing, Strategic planning, Business plan
Citação
COELHO, Ana Carolina Esbaltar Ribeiro; PIRES, Kássia Ariane Pereira; CORDEIRO, Vitória Alves. Lançamento e posicionamento no mercado goiano da Guará comunicação e marketing. 2018. 121 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2018.