Uma análise de conteúdo da cantora Lady Gaga no Twitter

Abstract

This paper proposes a reflection on the strategies of Communication and Public Relations that were used by the singer Lady Gaga in its social network, Twitter. In order to conceptualize the process of celebritization, image management, identity creation and the phenomena of public opinion, theories of Tuzzo and Braga were used. In this sense, the role of celebrity in the media culture and in its social context is assumed. The collective enchantment by the figure of the celebrity, approaches another level of the celebritization linked to the mass media. The research is qualitative and exploratory and aims to identify the speech of the singer Lady Gaga on Twitter, using in its methodology of analysis from the perspective of Content Analysis, based on Bardin's theory. The results indicate that the singer used her speech in the social network to raise awareness and connect with her fans and generate debates.