Câmeras em Azeroth: a utilização da linguagem cinematográfica na promoção do trailer de jogo
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Data
2019-12-02
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Universidade Federal de Goiás
Resumo
World of Warcraft is the world's biggest massively multiplayer online game reference and
considered one of the most successful computer games in history. Launched over 15 years
ago, it continues to be the category leader and reinvents itself with each new expansion, thus
ensuring the service's longevity and public interest. For communication field, it is important to
understand how the games industry communicates with the public, since research on the
gaming world is still relatively recent and the cultural change that this product has caused in
society is visible. To analyze the trailer as a communication element is to realize the use of
cinematic apparatuses to create new entertainment possibilities for the gaming public. To
achieve this goal the present work uses the methodology of Vanoye and Goliot-Lété (1994)
for film analysis of the Battle for Azeroth expansion launch trailer and thus identify the
persuasive structure of audiovisual communication. It follows that the appropriation of
cinematographic elements in game trailers is a powerful tool for product promotion and fall
into seduction-fascination narratives.
Descrição
Palavras-chave
Videogame, Jogos eletrônicos, Publicidade audiovisual, Trailer, World of warcraft, Electronic games, Audiovisual advertisement, Trailer
Citação
PAIVA, Luis Gustavo Baima. Câmeras em Azeroth: a utilização da linguagem cinematográfica na promoção do trailer de jogo. 2019. 53 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de
Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2019.