Push marketing notification: uma análise da estratégia utilizada pelo iFood
Carregando...
Data
2019-12-04
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
Abstract: The current essay is related to the communicational, marketing and public relations’ field, approaching Push marketing notification and its usability, from the strategy used by Ifood. The goal of this paper is to analyze how Ifood uses this communicational strategy, for the creation of a new point of contact with the consumers. Although the push marketing tool and the discount coupons are not market news, the Intention is to highlight the relevance of the resignification of this process inside sales promotion. The analysis were based into a sample of screenshots taken, from the messages sent by Ifood over push marketing notification, to consumers through the app, collected from May 7th to August 7Th of 2019, completing then, 3 months. To accomplish the analysis of this exploratory research, I followed an analysis of similarities agenda and tag clouds. The purpose of this article is to share the importance of this research with the academy, science, the society and the market, from consumption teories, connectivity, marketing, communication, young people, push marketing notification, copywriting and mostly, about sales promotion point of view. Where the brand stands and the relationships that it creates with the consumers, it shows a more effective strategy than only present itself in the online world. It was possible to conclude that the resignification of tools, as Ifood did with the discount coupons, it is planned and executed in a way, to become an effective strategy.
Descrição
Palavras-chave
iFood, Push marketing notification, Consumo, Jovens, Promoção de vendas, Consumption, Young people, Sales promotion
Citação
MARQUES, Joyce Cryslei. Push marketing notification: uma análise da estratégia utilizada pelo iFood. 2019. 66 f. Trabalho de Conclusão de Curso (Graduação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2019.