Viva Goiás! Valorização cultural das manifestações festivas goianas em embalagens colecionáveis para Pit Dog

Abstract

With globalization, graphic design has overcome the rigid logic of mass production, becoming, among other things, a way of translation of cultural diversity and an agent of maintenance, fortification and preservation of representative elements from a territory, through symbols and artifacts, which evoke traditions and the feeling of belonging. From this perspective, this term paper proposes the creation of a collectible packaging line for Pit Dog, a gastronomic establishment listed as Cultural Heritage of Goiás, with the challenge of exploring the festive manifestations in Goiás, in order to promote the cultural valorization of the estate. We dive into the fields of Culture, Memory, Festive Manifestations of Goiás, Pit Dogs and Packaging, extracting pertinent elements to the comprehension of factors that permeate this project. We built a design methodology that seeks solutions in human-centered design and packaging design, going through the stages Discovering the Challenge, Research and Analysis, Understanding the Challenge, ending with Solution and Implementation.