A mídia e a construção de uma nova representação social do idoso
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Data
2018
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Resumo
The accelerated aging of the world population and especially in Brazil and its participation in the Brazilian society and their resignification in the media discourse are fundamental points in this work that analyzes the posture of the organizations for the formation of public opinion in relation to the theme. From the qualitative research method and having as an analytical reference the ADC – Critical Discourse Analysis the article has as corpus the campaigns carried out in Brazil by Banco Itaú and Burger King, developed from the practice of storytelling’s, whose results indicate that, in addition to a new meaning attributed to the elderly public, the senses impinged on the campaigns also awaken emotions that reinforce the new posture of organizations and brands before a new and definitive social reality.
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Pesquisa qualitativa, Análise crítica de discurso, Idoso, Storytelling, Sentidos, Qualitative research, Critical discourse analysis, Old man, Storytelling, Feelings
Citação
BRAGA, Claudomilson Fernandes; TUZZO, Simone Antoniaci. A mídia e a construção de uma nova representação social do idoso. Ámbitos: revista internacional de comunicación, Sevilla, n. 39, p. 1-15, 2018.