Da produção em série à indústria personalizada em pequena escala: a relação entre novas tecnologias e novas práticas de consumo

Abstract

This study aims to observe the influence of the new technologies in the news practices of consumption in Brazil, since 1808 to 2008, with the deal of understand the history of the consumption in the country. In this way, was tried to observe the changes at the practices of consumption and in others perspectives of society, since the mass production in the beginning of the industrialization to the small scale personalized industry, with the deal of increase discussions related with the subject, trying to relief questions about the future of Brazilian society that is immersed into a global and informational context, and trying to understand the citizenship concept related with the new practices of consumption, and the changes derived of this context at publicity.