Marlingerie: um novo posicionamento no mercado
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Data
2008
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade federal de Goiás
Resumo
The Marlingerie Experimental Project: a new position in the market was
developed as Public Relations graduation conclusion dissertation of School of Comunication
and Biblioteconomy, Federal University of Goiás. For this study the Marlingerie, a wholesale
lingerie company, was choiced. A study about organization's business environment was done
assessing the goals that the company wants to reach and how it wants to be viewed by thier
consumers. Through research and analysis of market was identified the need for the company
position itself so as perceived by its public. The approach of the issue was referred to by
authors as Kotler, Schmitt, Simonson, Guerchfeld, Griffin and Pinho. Based on information
obtained and analyzed were outlined strategies for public relations and marketing to achieve
effectively the company's positioning in the market.
Descrição
Palavras-chave
Posicionamento, Imagem, Marketing, Positioning, Business image
Citação
CARVALHO, Elaine Cristina da Rocha; CARMO, Fabiula Moreira do; MORAIS, Laís Oliveira. Marlingerie: um novo posicionamento no mercado. 2008. 69 f. Trabalho de Conclusão de Curso (Graduação)–Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2008.