Twitter em campanha eleitoral: das possibilidades de interação à militância digital - um estudo da atuação de Marconi Perillo nas eleições 2010 em Goiás
Carregando...
Data
2010
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
This present work proposes an investigation into how it is the process of circulation of
the political public image of Marconi Perillo, in Twitter, in the 2010 elections. To this
end, there is a network of theoretical concepts to understand what is the
phenomenon of public image. It is studied the process of composition and adequacy
of representations to the multiple spaces of political visibility that comes with the
development of media. In this sense, it presents the Internet as a new area of
visibility and field of research where this work is developed. To analyze the
interactions of Marconi Perillo and the process of circulation of images, is constructed
a specific methodology for the context of interactions established on Twitter. It
identifies three categories in terms of image, as image desired, negotiated and
assigned. Starting from the data to create a theoretical synthesis, it shows the
relationship of tension between the modalities of image studied. There is a
predominance of the strategic use of Twitter by Marconi Perillo, not being identified
an effective debate. It is identified on Twitter the possibility to configurate as the
virtual model of a public sphere, but not as fully realized in the context of the 2010
elections.
Descrição
Palavras-chave
Twitter, Imagem pública, Eleições 2010, Public image
Citação
COSTA, Artur Felício. Twitter em campanha eleitoral: das possibilidades de interação à militância digital - um estudo da atuação de Marconi Perillo nas eleições 2010 em Goiás. 2010. 69 f. Trabalho de Conclusão de Curso (Graduação) – Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2010.