Modos de ver e viver o cinema: etnografia da recepção fílmica e seus desafios
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Data
2014-06
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Resumo
Cinema might be an object of anthropological study in at least three ways: seeking to understand the
context of film production; by means of an anthropology of film narrative and film representations; or also
by means of reception studies. Taking into consideration that these possibilities might be combined in
numerous ways, this article discusses film reception and its challenges for ethnography of cinema, as
audiences experience it. The main questions concern how cinema is lived and understood by people
who occupy different subject and social positions. Instead of understanding the film itself, it is about
understanding how film narrative is conceived by spectators. This article focuses on questions about
what one can do in a research which aims to develop an ethnography of the interpretation of film
narrative by specific audiences, asking what are the relationships between ethnographic method and the
methodologies employed in the studies of film reception. How can the anthropological approach
contribute to research on how images, sounds and film narratives are (re)signified? To discuss the
proposed issues, I present preliminary results of an ongoing research about the beliefs, behaviors and
perceptions of a heterogeneous group of people regarding films.
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Recepção cinematográfica, Etnografia, Métodos, Reception studies, Ethnography, Methods
Citação
SOUZA, Maria Luiza Rodrigues. Modos de ver e viver o cinema: etnografia da recepção fílmica e seus desafios. Rebeca: revista Brasileira de estudos de cinema e audiovisual, Santa Catarina, v. 3, n. 5, p. 1-16, jan./jun. 2014.