INDICADORES ESTRATÉGICOS DE DESEMPENHO PARA REVENDAS DE INSUMOS AGRÍCOLAS DO SUDOESTE GOIANO UTILIZANDO O BALANCED SCORECARD
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Data
2010-07-13
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Universidade Federal de Goiás
Resumo
Brazil history, with all the social, cultural and political implications, is directly related to agribusiness, which has presented throughout all this years an increasing, becoming more modern and contributing for the income of the country. The agribusiness sector which has instigated this study was the agricultural inputs reselling, which performs an important role on the products, inputs, equipments and service commercialization. Thus, this dissertation has the objective of indicate a control model for strategic management, which presents performance indicators of agricultural inputs reselling on Southwest Goiás, using a tool for aligning the indicators with the strategic objectives of this area. In order to develop the proposed work, it was used a qualitative approach, being the research considered exploratory-descriptive type, with the data collection based on a semi-structured interview
with the companies leaders and by a questionnaire containing discursive and objective questions applied on companies collaborators and clients, with the intention of analyzing
the agricultural inputs reselling organizational environment and indentifying the main strategies adopted for those companies. The proposal even presents the strategic and
performance indicators suggested to the sector in study. The developed indicators have the four perspectives of the Balanced Scorecard: financial, clients/market, internal processes, learning and growth. The study allowed concluding the agricultural inputs reselling management is weak and need to be improved. The lack of controls, definition of goals and
organizational strategies let the companies vulnerable and without condition of competing in a market where the clients have a lot of options, becoming them evens more demanding.
Therefore, the strategic management for the performance monitoring, using indicators aligned with the objectives, can significantly contribute for the competitiveness increasing
of the agricultural inputs reselling points on Southwest Goiás, as presented on this work
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SANTOS, Cristiane Cabral dos. INDICATORS FOR STRATEGIC PERFORMANCE RESALE OF AGRICULTURAL SOUTHWEST GOIANO USING THE BALANCED SCORECARD. 2010. 65 f. Dissertação (Mestrado em Ciências Agrárias) - Universidade Federal de Goiás, Goiânia, 2010.