Design gráfico, artes e cultura visual: experiências e entrecruzamentos metodológicos
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2020-10-09
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Universidade Federal de Goiás
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Esta tesis presenta una aproximación entre los campos de la docencia en diseño, artes y cultura visual en busca de una perspectiva metodológica con base en la interrelación de estos campos. La escrita de este trabajo abordó aspectos históricos del diseño, puntuando etapas de la institucionalización del campo en Brasil hasta llegar a la Licenciatura en Diseño Gráfico de la FAV / UFG. En términos metodológicos, se realizó una investigación cualitativa con aspectos etnográficos. Los experimentos de campo se desarrollaron con estudiantes del curso de Diseño Gráfico de la UFG con propuestas centradas en la experiencia como herramienta para la creación de metodologías de diseño. Estas experiencias provocaron reflexiones sobre cómo los procesos de mediación educativa ya no pueden entenderse como únicos e individualizados, sino como múltiples, colectivos, compartidos y abiertos para desarrollarse en espacios de aprendizaje físicos o virtuales. El desarrollo de la investigación promovió un debate sobre la necesidad de llevar al aula metodologías de diseño con los principios de los estudios de la cultura visual, proponiendo diálogos entre las vivencias de los estudiantes, su cotidianidad y las visualidades con las que dialogan. En términos conceptuales, la investigación se basó en concepciones metodológicas activas y proyectuales, así como en relaciones históricas de las prácticas docentes y de diseño que dialogan con las definiciones presentadas por los estudios culturales. A partir de ellos, se analizaron las dinámicas, informes de los estudiantes y los resultados de los proyectos, lo que demostró la receptividad de la propuesta metodológica en la producción visual de los estudiantes.En términos de relevancia e impacto, podemos decir que los resultados metodológicos de la investigación pueden contribuir a la formación de profesionales de diseño con énfasis en el trabajo con flujo de información de imagen característico de la sociedad contemporánea. También puede contribuir a los movimientos de repensar propuestas curriculares en cursos técnicos y superior de diseño.
This thesis presents an approximation between the fields of teaching in design, arts and visual culture in searching a different methodological perspective based on the interrelation of these fields. The writing of this work approached historical aspects of the design, punctuating stages of the institutionalization of the field in Brazil, until reaching the baccalaureate in Graphic Design at FAV/UFG. In methodological terms, a qualitative investigation with ethnographic aspects was carried out. The field experiments were developed with undergraduate students in Graphic Design from UFG with proposals centered on experimentation as a tool for creating project methodologies. These experiments provoked reflections on how educational mediation processes could not be understood as unique and individualized, but as multiple, collective, shared and open to be developed in physical or virtual learning spaces. The research development promoted a debate on the need to take design methodologies to the classroom with principles of visual culture studies, proposing dialogues between students’ experiences, their daily lives and the visualities they are presented with. In conceptual terms, the research was based on active and project-based methodological conceptions, as well as on historical related teaching and design practices that dialogue with the definitions presented by cultural studies. Starting there, were analyzed the dynamics, the reports from the students and the outcomes of the projects which were shown as receptive to the methodological proposal in the student’s visual production. In terms of relevance and impact, we can decide that the methodological dregree outcomes from the research can contribute to the training of design professionals with emphasis in the work with image information flow characteristic of contemporary society. It could also contribute to movements of rethinking the design programs, being then from technical or higher education courses.
This thesis presents an approximation between the fields of teaching in design, arts and visual culture in searching a different methodological perspective based on the interrelation of these fields. The writing of this work approached historical aspects of the design, punctuating stages of the institutionalization of the field in Brazil, until reaching the baccalaureate in Graphic Design at FAV/UFG. In methodological terms, a qualitative investigation with ethnographic aspects was carried out. The field experiments were developed with undergraduate students in Graphic Design from UFG with proposals centered on experimentation as a tool for creating project methodologies. These experiments provoked reflections on how educational mediation processes could not be understood as unique and individualized, but as multiple, collective, shared and open to be developed in physical or virtual learning spaces. The research development promoted a debate on the need to take design methodologies to the classroom with principles of visual culture studies, proposing dialogues between students’ experiences, their daily lives and the visualities they are presented with. In conceptual terms, the research was based on active and project-based methodological conceptions, as well as on historical related teaching and design practices that dialogue with the definitions presented by cultural studies. Starting there, were analyzed the dynamics, the reports from the students and the outcomes of the projects which were shown as receptive to the methodological proposal in the student’s visual production. In terms of relevance and impact, we can decide that the methodological dregree outcomes from the research can contribute to the training of design professionals with emphasis in the work with image information flow characteristic of contemporary society. It could also contribute to movements of rethinking the design programs, being then from technical or higher education courses.
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GUALTIERI, N. A. Design gráfico, artes e cultura visual: experiências e entrecruzamentos metodológicos. 2020. 218 f. Tese (Doutorado em Arte e Cultura Visual) - Universidade Federal de Goiás, Goiânia, 2020.