Benefícios da responsabilidade social empresarial: estudo de caso em duas agroindústrias goianas
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2023-02-28
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Universidade Federal de Goiás
Resumo
Corporate Social Responsibility (CSR) refers to the set of economic, legal and ethical expectations
that society has of companies at a given moment, which indicates that the responsibilities of
companies go beyond those signed with their shareholders to capture society's demands of general
form. In Brazil, CSR has been disseminated by a number of institutions specialized in the subject,
such as the Ethos Institute for Business and Social Responsibility, which mobilizes, raises awareness
and helps companies in Brazil to manage their businesses in a socially responsible manner. Despite
the importance of these studies, there is a lack of research on the economic and non-economic
benefits that CSR programs generate for companies that institute them especially for agroindustries
in the state of Goiás, given that in the last 10 years little research has been carried out on CSR themes.
. Thus, based on this gap and the relevance of describing how CSR has been guiding ethical conduct
in business actions, enabling a comfortable and suitable environment for work, transparency and
adding value to the production process, this study proposes to answer the question “What benefits,
economic and non-economic, has Corporate Social Responsibility generated for two agribusinesses
in Goiás?”. The general objective was to understand the economic and non-economic benefits
generated by Corporate Social Responsibility for two agroindustries in Goiás. The justification for
the elaboration of this dissertation is related beyond the researcher's training and performance, also
considering that the agroindustries are in scenarios in which market values and economic variables
are dominant. So, the social function of a company is not simply to worry about offering good
services or products, but to expand the objective of acting and intervening in social, economic and
non-economic practices. However, studies show that CSR is a strategic and competitive tool within
agroindustries. In view of this, the relevance of this research is noted, which fills a bibliographical
gap in the field studied from the defined clipping. This is a descriptive research, with a qualitative
approach, with a bibliographic procedure, with a case study, in two agroindustries in Goiás, with
document analysis and application of a semi-structured interview, using Bardin's content analysis
and the Iramuteq tool. From the analyzes carried out, both of the documents and of the interviews
and of the programs and projects, it is possible to say that the companies surveyed are mostly in the
advanced stage, in line with the CSR stages included in the Ethos CSR Indicators (2007), based on
ethical management with strategies to improve the quality of life of stakeholders and the company's
economic growth, generating profitability. As a result, the research showed that the two
agroindustries in Goiás had economic and non-economic benefits from CSR: brand recognition, cost
reduction, increased production, market growth, energy cogeneration, financial advantages,
increased gross revenue, preservation of water sources, reduction of gas emissions, preservation of
the APP, employee satisfaction, social recognition and mitigation of social problems.
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PINTO, R. A. Benefícios da responsabilidade social empresarial: estudo de caso em duas agroindústrias goianas. 2023. 166 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2023.