Aspectos linguísticos, discursivos e cognitivos do português escrito em cartazes de rua
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2023-03-30
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Universidade Federal de Goiás
Resumo
The period of social isolation caused by the pandemic of the new coronavirus, which occurred between 2020
and 2022, in addition to the effects on world health, also has consequences for the economy, as thousands of
people lost their sources of income and were forced to take to the streets, in order to get help. To communicate
with passers-by and drivers, they use posters, tickets and pamphlets (efficient supports to transmit the message
quickly, making your interlocutor understand it in seconds). Therefore, this dissertation aims to study the
linguistic, discursive and cognitive aspects of Portuguese written on posters produced and/or disseminated by
people who are in a situation of economic and social vulnerability. The main corpus of this dissertation are 50
photographs of posters, collected during this period in traffic lights, bank doors, supermarket and bakery doors,
squares and fairs in Goiânia. The complementary corpus is composed of another 50 photographs collected on
social networks such as Twitter, Instagram, Youtube, Facebook and journalistic sites from the same period.
For data analysis, the studies of cognitive linguistics, studies on polyphony and argumentation were carried
out. The results showed that, in relation to linguistic aspects, there are patterns of utterances in most of the
street signs. They both present ideational contents and enunciative marks typical of interpersonal interaction.
The utterances evoke frames, gestalt and compression as a way of accessing the interlocutor's knowledge of
the world and persuading him to help in some way. Regarding the discursive aspects, the presence of
discursive voices (BAKTHIN, 2008) and argumentation in the texts (PERELMAN; TYTECA, 1996) were
observed, which act, respectively, as forms of dialogue with other discourses and as a way of persuasion.
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SILVA, A. B. Aspectos linguísticos, discursivos e cognitivos do português escrito em cartazes de rua. 2023. 111 f. Dissertação (Mestrado em Letras e Linguística) - Universidade Federal de Goiás, Goiânia, 2023.