Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil
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2016-02-12
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Universidade Federal de Goiás
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The present study aims to analyze the competitiveness of the chain of sugarcane cluster that is located in Goianésia (Goiás, Brazil) and in nearby cities like Barro Alto, Santa Rita and Vila Propicio. For this purpose it was used the methodology proposed by Michael Porter known as Diamond of Competitiveness, which lets to study the competitiveness of a company, cluster or country, by four factors: demand conditions, factor conditions, firm strategy, structure, and rivalry and related and supporting industries. To build the Diamond Competitiveness was used secondary and primary information, where the latter was collected by interviewing the key actors inside and outside the Jalles Machado, central company of the cluster analyzed. The information contained in the Diamond was also organized in the form of SWOT matrix with the purpose of presenting to different audiences weaknesses, strengths, threats and opportunities of the cluster, in order to facilitate the formulation of policies for the sector. In terms of results they were found several interesting aspects that affect (positively and negatively) competitiveness of the cluster. It was identified, for instance, how investment in research and development, as well as the adoption of technology, are key for the central company of the cluster to facing the physical constraints of the Goianésian soil, and how this contribute to the cluster competitiveness against other actors that are in better conditions. In addition, the cooperation between cluster stakeholders, which makes the central company and its partners identify together the cluster's weaknesses and work on a solution, was identified as a key factor in creating competitive advantage. Based on these and other factors, they were drawn some political strategies by linking each component of the cluster’s SWOT matrix.
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CASTIBLANCO, J. S. Análise da cadeia de valor do cluster de cana-de-açúcar no município de Goianésia - GO, Brasil. 2016. 98 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2016.