Custos de transação e canais de comercialização da produção do assentamento Olga Benário (Ipameri-GO)
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Data
2016-02-29
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Universidade Federal de Goiás
Resumo
Considering the importance of family farming in Brazil and its characteristics related to form of
organization of work and food production and their interrelations with the market, this paper aims
to describe the marketing channels and the influence of transaction costs in the choice of channels
by the producers of the settlement Olga Benário located in the city of Ipameri-GO. This analysis is
made by the survey data about the marketing channels used by family farmers of the community,
supported by the conceptual theoretical foundation of Economy of Transaction Costs. The
proposed research is qualitative descriptive character, through which will be sought see which
marketing channels are used by family farmers of the settlement Olga Benário and which
transaction costs imply the choice and use of these channels. The research method adopted is the
Case Study. To carry out the data collection, questionnaires were administered together ten
producers and key community people and interviews with the presidents of the associations. The
type of sampling is not probabilistic typicality and the results show that transaction costs influence
the decision to choose the channels, especially the cost of information on prices and that the
channels levels used by these producers only vary from zero to an intermediary.
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Citação
PEREIRA, Mirian Rosa. Custos de transação e canais de comercialização da produção do assentamento Olga Benário (Ipameri-GO). 2016. 83 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2016.