Dispositivo interacional em ativação
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Data
2017-07-14
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Universidade Federal de Goiás
Resumo
This work begins by acknowledging, anchored in a few authors, that the way society is
mediatized is the result of a process born from mankind’s need of interaction, from it’s
origin, which is the human condition, the constitution of “self”, and that, combined to the
incessant wave of new technologies creates and continues to create many layers of
communication networks. It also recognizes that said networks will built the visibility spaces
constructed by society, and disputed by historic actors, that generates symbolic production.
As a central objective, this work aims to investigate if there were changes to the production
of meaning on the part of the electorate starting with the television propaganda during the
2016’s Mayor elections in Goiânia and if they could be better understood, as a
communicational event, under the light of Braga’s (2011) interactional devices, and
concludes by proposing an activation element in communicational processes attached to said
devices. In depth interviews, in two groups before and after the HGPE programs, were used
as a qualitative research tool investigating the candidates, Mayor and municipal
management’s public image and the changes occurred in the process.
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Citação
CAMPOS, P. A. F. Dispositivo interacional em ativação. 2017. 139 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2017.