Indústria cultural e filme de animação: perspectivas da formação cultural no mundo contemporâneo
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2018-03-28
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Universidade Federal de Goiás
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The contemporary capitalist society reproduces through Cultural Industry, ideological and social processes, promoting a type of formation adapted to the way of life and the objectives of this model of social organization. In this work, the cinema was highlighted, especially the animated film. In the Cultural Industry, the animated film is produced based on successful formulas, both in its forms, effects and repetitions, as well as in the construction of characters and narratives, which results in audience satisfaction and profitability. It contains sociological and technical elements, full of representations of social objects and their ideologies; it presents its contents to viewers through layers of meanings, both apparent and hidden; the senses of the viewers are flooded by audiovisual stimuli in such a way that hold their attention; the aesthetic experience which the film provides collaborates with the production of pseudoformation, a form of formtation. This research effort discusses the role the animated film plays in the cultural formation of the individual, since childhood. The family is a place of intense affective and social relations, fundamental to socialization; it presents social models and ideologies that are reaffirmed in other social relations, providing a consistency and apparent social harmony. Based theoretically on the Critical Theory of the Society this research was an analysis of the animated film "Minions", in addition to the content analysis model used by Adorno, to apprehend the layers of meanings presented in the object. Content and patterns of socially validated behaviors related to narcissism, barbarism and violence, were identified. The use of humor (laughter) in the smoothing of these elements and in the desensitization of the viewers regarding the ferocity of the society of domination and exploitation, was verified through the production of tension-relief dynamics.
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RITER, E. Indústria cultural e filme de animação: perspectivas da formação cultural no mundo contemporâneo. 2018. 167 f. Tese (Mestrado em Psicologia) - Universidade Federal de Goiás,Goiânia, 2018.