Trabalho e mortificação: o humano, o desejo e o consumo
Nenhuma Miniatura disponível
Data
2018-05-09
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
In the history of capitalism, the reality of the world of work has always been
fraught with deep marks of suffering and each historical moment is likely to
present very specific characteristics, molded in the concrete practice of daily
life. The contradictions of the process of production of wealth made possible a
strengthening of the world of the commodity to the detriment of the human
and many reflections were born like effective confrontation to the impositions
that fell heavily on the life of the workers. Various elements of working life
have gained prominence in Karl Marx’s constructions, from the rigid process
of the factory system to the so-called flexibilizations of the new capitalism. In
this sense, it will be emphasized some analyzes developed by the Frankfurt
School, mistakenly recognized by many theoretical analysis as an outdated
critic and commonly framed and interpreted like a idealistic conceptions.
Through bibliographic research, theoretical analysis and records of illness at
work, it was possible to arrive at several nuances of this suffering, which
received attempts at cataloging with heath perspectives of health policies.
Together with the intense changes that occurred in the world of production, so
did the conceptualizations and records of occupational medicine, in the
constant exercises of cataloging and understanding the new diseases, which
did not always have a broad presentation of their causes in the organic
structure. In this way, much of this suffering escaped technical-quantitative
perception and sedimented in the fibers of daily life. With the pace of
productivity, the strengthening of the world of merchandise has been
intensified to the detriment of the human, who is unceasingly instigated to
consumption in the new capitalism’s congigurations: it has become na effective
guarantee of reinforcemente from the world of production. In this scenario,
advertising constructions have greatly instigated the mechanism of desire
which, unlike necessity, can be recognized as the order of the endless. With
frankfurtian elaborations and psychoanalytic theorizations it was possible to
arrive at a more comprehensive analysis of the products coming from the
advertising world and the undeniable relation of the self, present in the traits
of social collectivity. It was possible to register ingenious processes that ended
up intensifying the situation of suffering in the world of work, through financing
programs that fortified the ballasts with the world of the merchandise, causing
the individual himself to maintain the feedback and enlargements of the
universe of production. Thus, these constructions of the market world, in the
logic of accumulation, are processes based on the materiality of existence in
which the subject is not only accessed but also a participant in this process.
Descrição
Palavras-chave
Trabalho , Mortificação , Consumo , Publicidade , Desejo , Work , Mortification , Consumption , Publicity , Desire
Citação
RIBEIRO, Sandro Henrique. Trabalho e mortificação: o humano, o desejo e o consumo. 2018. 263 f. Tese (Doutorado em Sociologia) - Universidade Federal de Goiás, Goiânia, 2018.