Sample hunters: uma netnografia sobre as práticas comunicacionais da subcultura dos fãs da música sampleada nas comunidades virtuais WhoSampled e Sample Spotters
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2019-02-25
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Universidade Federal de Goiás
Resumo
This work seeks to analyze the mediated interactions on virtual communities between the
sample hunters (sampled based music fans, interested in unveiling the sample’s origins). For
this purpose, the site WhoSampled and the Facebook group called Sampled Spotters were
selected. In order to understand the most relevant communication processes to be studied in
these communities, The Kozinets’s netnography was chosen, a methodology that focuses on
the participant observation of the researcher in digital environments, in order to experience
the practices from this digital subculture. It was collected, in both communities, the archived
data (10 public posts in Sample Spotters and 100 profiles from the “all-time” list of
WhoSampled), extracted data (21 semi-structured interviews) and field notes (reports of the
impressions and activities of the researcher in both communities. For theoretical reference, it
was used researchers who dialogue with studies from Navas, Lessig, and Lemos about the
remix culture and the cyberculture. For communication, it was used primarily Flusser and his
steps of communication, used as categories of analysis. For culture, it was used, besides
Flusser, the ethnographic concept of Geertz and Wagner. For new media, it was used
Manovich and McLuhan and for the practices on virtual communities of fans, Rheingold and
Jenkins. About the concept of subculture was used Amaral, Thornton, and Hebdige. It is
noticed that the sample hunters: a) have a different way of listening music (like a guessing
game; have residual practices like the usage of old samplers, the consumption of analogic
formats and the appreciation for unknown, rare and underground artists (specially hip-hop
artists), re-signifying those on the Internet; c) storage acquired information on databases and
share the discovered music on sites like YouTube; d) process this information in new remixes, encouraged by those communities; e) transmit the created new information by processing (remix) in these groups, that became late raw material to infinite new appropriations, process that questions the idea of the romantic author e and the copyright; f) reveal their tastes, lifestyles and mode of consumption through particular expressions and slang that creates a contextual sense of communication that allows they create a sense of belonging in this particular subculture; g) are more active and interested in participating communities based on the gift economy like on Sample Spotters, unlike on the commercial economy of the WhoSampled.
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BRITO, L. A. Sample hunters: uma netnografia sobre as práticas comunicacionais da subcultura dos fãs da música sampleada nas comunidades virtuais WhoSampled e Sample Spotters. 2019. 256 f. Dissertação (Mestrado em Comunicação) - Universidade Federal de Goiás, Goiânia, 2019.