Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO
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2019-03-12
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Universidade Federal de Goiás
Resumo
Tomato production in Brazil, stands out for its important contribution to the gross domestic
product (GDP) of agriculture in the country. This crop is distinguished into two groups or
segments (industrial tomato and table tomato) that give rise to productive chains with
different processes and paths to your final consumption point. Table tomato stands out for its
nutritional importance and to be a part of the diet of many Brazilians, It is characterized by
being a highly perishable product, so the producers use central supply S/A (CEASA) to market
their production. The transactions carried out in this market, have as characteristic, a large
number of intermediaries, who have a higher level of market information in relation to the
producer, allowing opportunistic behavior attitudes. Through the relevance of the theme, the
research has as general objective, to analyze the governance of the transactions and the
distribution channels used by the producers of the table tomato of Goianápolis – GO. As for
the approach, it is characterized as a quali-quantitative research. Field research was
conducted with a descriptive purpose. As for the research objectives, it was exploratory, as to
the means, the case study was chosen as a methodology. The data set consisted of secondary
and primary data; these were collected through a questionnaire to collect them in 04 groups
of variables, being: profile of the producer and the productive undertaking; characteristics of
production and commercialization; transaction costs, and; distribution channels. 33 tomato
producers were interviewed in the period from September to November 2018. The results
showed that the average producer's time in activity is between 10 and 20 years. In relation to
land, 63.6% used leased land, these lands, mostly (39.4%), had an area between 1.1 and 5
hectares. About the producers who had resorted to bank loans was 6.1%, however, other
93.9% no contracted bank loans, however bought inputs on credit in the agricultural stores.
The target markets of this production is the CEASA - GO (69.7%) and intermediate (30.3%).
The point that was considered more positive in those markets was the ease of access to the
buyer, and the more negative it is the risk of default. Transactions are characterized by the
SPOT market. There is no kind of contract on sale transaction. The frequency attribute is
considered relatively low average, asset specificity was perceived in the product analyzed. The
great challenge of commercialization, was the price swings. The existing distribution channels
in the segment searched occurs in up to four levels (considering the producer as the first
level), already the most used channel was the three levels and the main reason for the choice
was the ease of access. The data showed that 66.7% who pays for the cost of transportation,
is the producer, denoting greater bargaining power by the intermediary.
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PEREIRA, J. W. A. Análise de governança das transações e canais de distribuição na cadeia produtiva do tomate de mesa: o caso dos produtores de Goianápolis – GO. 2019. 84 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2019.