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Navegando FCS - Artigos publicados em periódicos por Autor "Bezerra, Heloisa Dias"
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Item Atores políticos, informação e democracia(2008-11) Bezerra, Heloisa DiasThe production and diffusion of political information must be included like priorities by political actors? Which are the advantages to democracy by active participation of the political institutions in the informational market? This paper presents some questions concerning the importance of the increase the flow of information from political actors to civil society.Item A estratégia de comunicação dos candidatos à prefeitura de Goiânia, pleito 2008: nota de pesquisa(Tania Ludmila Dias Tosta, 2009-06) Bezerra, Heloisa Dias; Borges, Uianã Cordeiro CruvinelIn this report, we release the results of the research, “Between information and voting: an analysis of the free media advertising in Goiania in 2008”. Our intention is to make the full data available, allowing the reader to establish a comparison among the candidates’ discursive and political behaviors in the dispute for the city hall. It also demonstrates the several slightly different strategies used by candidatesItem Guerra eleitoral no Brasil estudo comparativo das eleições presidenciais de 1998, 2002 e 2006(2008-08) Bezerra, Heloisa DiasA comparative study of the narrative strategies undertaken by three of the main Brazilian periodicals, during the electoral campaigns for president of Brazil in 1998, 2002 and 2006, focusing in the political strategies adopted by the main candidates.Item Qual foi o papel das variáveis midiáticas na eleição presidencial de 2010?(2011-11) Bezerra, Heloisa Dias; Mundim, Pedro SantosIn this article we present the results of a preliminary study about the effects of media variables on the voting decision process at the 2010 presidential election. The results from logistic multinomial models estimated with ESEB 2010's data suggest that two of the five variable used here – debates and political awareness – influenced the voters' decision in favor of Serra and against Dilma respectively in the first and second rounds. At the same time two other variables presented counterintuitive results: a greater exposition to traditional press and to the program Brasil Urgente increased the probability on part of the electorate to defect or to cast blank and spoiled votes instead of voting on Dilma. Even though this is an initial analysis, the results are closer to the visions that defend a more active role for the media during the elections than with those visions that call for the media's irrelevance.