A dinâmica das transações na cadeia produtiva do leite: uma análise das relações entre produtor, indústria e governo
Carregando...
Data
2014-08-15
Autores
Título da Revista
ISSN da Revista
Título de Volume
Editor
Universidade Federal de Goiás
Resumo
The production chain of milk is considered one of the most complex and representative of
Brazilian agribusiness. Because of the importance of this chain to Brazilian economy, there
is a vast literature about this theme. However, there are few studies related to effectiveness
of the relationship between agents that compose it. In this context, the objective of this
research was assessing the effectiveness of stakeholders, farmers, industry and policy
makers in the production chain of milk at Meia Ponte micro-region, Goiás state. To
analyze the effectiveness, we built a tool to assess comparatively the perception of
relationship between participants of the milk production chain based on variables included
in studies of Parasuraman, Zeithaml and Berry (1988) and Cronin and Taylor (1992). In
addition, we used secondary data and interviews with key characters. Analysis was
performed based on descriptive statistical methods. The results indicated that the milk
production chain at Meia Ponte micro-region there is effectiveness in the relations between
industry-farmers and industry-government, despite these relationship have areas liable for
improvement, on the other hand, they didn't highlighted effectiveness in the relationship
between farmers and government.
Descrição
Palavras-chave
Efetividade , Cadeia produtiva , Leite , Relações , Effectiveness , Production chain , Milk , Relations
Citação
MACHADO, Kennia Barbosa. A dinâmica das transações na cadeia produtiva do leite: uma análise das relações entre produtor, indústria e governo. 2014. 146 f. Dissertação (Mestrado em Agronegócio) - Universidade Federal de Goiás, Goiânia, 2014.