Mestrado em Performances Culturais (FCS)
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Navegando Mestrado em Performances Culturais (FCS) por Por Orientador "Rocha, Cleomar de Sousa"
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Item Performatividade em rede e inteligência coletiva no YouTube(Universidade Federal de Goiás, 2021-05-14) Cavalcante, Laíse Barbosa; Rocha, Cleomar de Sousa; http://lattes.cnpq.br/5039948128955710; Rocha, Cleomar de Sousa; Satler, Lara Lima; Araújo, Cláudia Helena dos SantosThe communicational processes in the network establish a social performative context with several consequences, among them, reverberations in the learning mechanisms. This is because the technological innovations, especially those of communication and information, affect the forms of sociability, languages and cognition, arising new ways of act. This dissertation analyzes a performative behavior that emerges today, that is the consumption of instructional and educational content, from short videos to carry out a project. For this, we checked the records of the interactions taken on four channels of the YouTube video sharing platform, named: Manual do Mundo, Paloma Cipriano, Professor Noslen and Algodão Cru. Through the phenomenological approach, we identified that this behavior is collaborative, reviews issues of time and place to learn, has applicability in the daily lives of individuals and results in new social performances that, among other things, echo in the identification of users with formal models or in person teaching. We demonstrate that this behavior adheres to concepts of learning, with articulation with the interactionist strand and that these informal and non-formal ways of learning through interactive media, go beyond educational objectives applied in formal education. We highlight the performative materiality of social media in the communicative processes established in it and how these processes continuously impact the actors who participate in them. Finally, we reflect on the recent expansion of this behavior, the need to learn networked, collaboratively, in the very exercise of sociability, as shown by the reality in the face of the Covid-19 pandemic.Item Interfaces, dados e algoritmos performativos como formas culturais na Netflix(Universidade Federal de Goiás, 2023-09-18) Oliveira, Thiago Moreira de; Rocha, Cleomar de Sousa; http://lattes.cnpq.br/5039948128955710; Rocha, Cleomar de Sousa; Melo, Marcilon Almeida de; Marchi, Leonardo Gabriel deThis dissertation aimed to understand how interfaces, data and performative algorithms represent a new way of perceiving ourselves and the world, therefore, it would be cultural forms; and in what way they impact, particularly, the categories in which the audiovisual of the Netflix device in its desktop version is enunciated. It is with this objective that we look, in this research, at the triggers, the action, the performance from what humans and non-humans establish as articulation. For this, we use the methodology of frames as an epistemology of analysis and synthesis as a standard for problematizing and discussing results, direct observation of the Netflix platform, accessed mainly from a private window of the Internet browser Firefox version 110.0.1 (64-bit), such as data collection techniques. As a theoretical reference, we used the assumptions of authors who approach Anthropology, Data Science, Media and Cultural Performances from a technocultural perspective, such as Bauman, Baudrillard, Di Felice, Feenberg, Frey, Dubois, Kerckhove, Murray, Manovich, MerleauPonty, Rocha, Santaella and Williams, evidencing the transdisciplinary nature of the topic addressed. As a result, we found that Netflix's recommendation system increasingly raises the user's algorithmic challenge for the most diverse actions. This is characterized by measurability, submitting attributes, activities and interactions to different categories of metrics; by recursion, continuously refining and recalibrating it based on information about itself supplied in some way by the user; by profiling, defining profiles from the contingent articulation of vestiges, data and digital traces obtained from each one; and by nichification, grouping profiles into consumption-oriented niches. These are consolidated by their assumption by the user, which corresponds to performativity, and this also refers to performance in the sense of performance. Finding out what this recommendation system shows, how it shows itself, what the user sees and how he sees it has impacts on individual and collective subjectivity and experience, making it necessary to investigate the performative reordering of Netflix based on these media crossings.Item e-Cidadania como performatividade cidadã(Universidade Federal de Goiás, 2023-09-01) Ribeiro, Eloá Augusta; Rocha, Cleomar de Sousa; http://lattes.cnpq.br/5039948128955710; Rocha, Cleomar de Sousa; Oliveira, Vânia Dolores Estevam de; Santos, Fabiane Cristina Silva dosCitizenship is a constantly evolving concept that permeates various approaches, meanings, and understandings. Its semantic evolution coincides with the very history of society. Scientific and technological development has established the foundations of society through systematized knowledge, step-based methods, specific metrics and processes, in the construction of a contemporary society that is hyperconnected, fragmented, and technological. In this context, this dissertation aims to investigate the new disposition of relationships that has been established in the exercise of citizenship through hyperconnection and technological mediation, which characterize contemporary society. Through a phenomenological approach, we identify ecitizenship as a phenomenon that emerges as a cultural form of exercising citizenship in the networked technological society, presenting itself as the main vector for citizenry construction in contemporaneity, due to its performative nature.Item Performatividade social em ambiente digital aplicada à saúde(Universidade Federal de Goiás, 2020-11-27) Santos, Mayler Olombrada Nunes de; Rocha, Cleomar de Sousa; http://lattes.cnpq.br/5039948128955710; Rocha, Cleomar de Sousa; Cardoso, Divina das Dôres de Paula; Christino, DanielThis dissertation aims to discuss the role played by technology in the health area, especially in the context of social performance. The theoretical framework used includes contributions from Anthropology, Data Science, Medicine and Cultural Performances, among others, highlighting the interdisciplinary nature of the topic addressed. An analytical and comparative methodology was used, with bibliographic data survey and analysis of computational tools used in medical practice. The work highlights the use of medical records as a way of recording information and the move towards the adoption of electronic medical records, as well as the digital transformation that occurred in the cultural scenario, including the incorporation of non-human agents. The importance of this study is in the discussion of cultural changes that occurred in society through the use of digital health tools, from the doctor-patient relationship to the use of data and information for the establishment of public health policies. This transformation has an impact on subjectivity and social experience, making it necessary to investigate the performative rearrangement of social actors in the field of health based on technology.