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Item A procura do eco na atividade turística em Terra Ronca (GO)(Universidade Federal de Goiás, 2023-07-27) Aguiar Júnior, Paulo Roberto Ferreira de; Oliveira, Ivanilton José de; http://lattes.cnpq.br/4172719252263913; Oliveira, Ivanilton José de; Moreira, Jorgeanny de Fátima Rodrigues; Chaveiro, Eguimar Felício; Castilho, Denis; Carvalho, Giselia LimaThe thesis aimed to investigate the lack of ecotourism activity in the Terra Ronca Integral Protection Conservation Unit (GO), which has the largest cave system in South America, and to understand why the activity does not meet the elements that would qualify the tourism activity carried out in its space as ecotourism. The methodology used included a case study in the conservation unit, literature review, data collection on websites such as the Brazilian Institute of Geography and Statistics (IBGE), technical visits, and questionnaires applied to people directly involved in the tourist activity in the Park. Geography is essential for the study of ecotourism in conservation units, especially when using systemic thinking to understand the relationships between the environment and society. The systemic approach considers the interdependence of the elements and processes that constitute a system, allowing for a broader and more integrated analysis of the ecosystem in question. The results indicated that the low participation of the local population, especially those directly involved in tourist activity, along with the advancement of degradation of the cerrado biome and the inefficiency of the state, are the main reasons for the lack of ecotourism activity in Terra Ronca. Based on these conclusions, the thesis contributed to expanding the discussion on ecotourism development in Brazil and to raising awareness about the importance of environmental preservation and the involvement of the local population in sustainable tourism activities.