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Item O discurso educacional no artigo de opinião: o controle do já controlado(Universidade Federal de Goiás, 2010-08-26) MORGADO, Valdoméria Neves de Moraes; FERNANDES, Eliane Marquez da Fonseca; http://lattes.cnpq.br/6909779518031618Our goal with this essay is to verify the discursive construction about Education, materialized in the Ponto the Vista column, from the Veja magazine, from the period 2000 to 2009. For this, twelve articles were selected: three from Lya Luft, four from Stephen Kanitz and five from Claudio de Moura Castro. To support our research, we decided essentially by the writing from Bakhtin (2000, 2006), Pêcheux (1983, 1988, 1990, 1997, 1999) and Foucault (1979, 1987, 1995, 2003, 2007) to discuss issues of speech and to observe the role and discursive dimension from the print media, we support us, for example, in Santaella (1996), Scalzo (2003) and Thompson (1998). We discuss the conceptions of language, dialogism, discursive formations and imaginary formations, conditions of discourse production and power and knowledge relations that arise from discourse notion that guides study. We broach also regards of the information, since the orality until the expansion and influence of the print media and especially the solidification of Veja as one of the main week magazines in the world and, also, as a mechanism for opinion formation. In the analysis of the opinion articles from writers who represent Veja, we found out that the speech points to a crises in the Brazilian educational institutions and this crisis is attributed to the teacher, being seen as incompetent because of his poor performance and academic training. In the addition, we observe that Veja presents us a Salvationist model, as foolproof recipe from this crisis: the textbook. Thus, through this discursive construction, the writers reveal controlling mechanisms that seek to legitimize or configure a teacher model and of using very detailed of the textbook to ensure the proper practice of teaching. Veja takes the pedagogical speech in order to normalize and individualize to exercise more effectively its knowledge and power upon the reader.Item A cobertura do caso Calabresi na mídia impressa e o conflito entre o infante exposto e o sujeito de direitos(Universidade Federal de Goiás, 2009-08-28) SOUZA, Lillian Bento de; SILVA, Magno Luiz Medeiros da; http://lattes.cnpq.br/8829860934484429A torture case that had as victim a 12 year-old girl is denounced by some neighbors of the aggressor, the entrepreneur of high middle class who lived in a noble quarter of Goiânia (GO), Silvia Calabresi, became subject of analysis in the Brazilian media, in special, the provincial press since March 17th of 2008, when the case was denounced to the Police. This work searches to identify the Discursive Formation that leads the speech of the media about the relation of the violence with childhood from the Analysis of Speech (AD) proposed by Michel Pêcheux, Michel Foucault and, finally, from the analysis of the Archaeological Method, argued by Freda Indursky (2007). The path of the representation of childhood, since the displayed child, represented by indigenous children of the Brazil Colony, passing by the notion of minor and marginalized child, legally consolidated with the Codes of Minor, until the citizenship in development age starred from the Statute of the Child and the Adolescent (Law 8,069/90), appears as the first conducting wire to identify the Discursive Formation that leads the media s speech in this specific police covering case. The notion of violence and the acceptance of the torture misinterpreted during many decades as educational process present on the parentschildren relation also come up at the aggressor s speech, who justifies the torture sessions as she was educating the child-victim. Finally, the notion of citizen of rights seems more consolidated when the torture is faced as something unacceptable in the vein of the contemporary society, considering strange the fact that the violent act had occurred in the heart of the middle class. There is some strangeness in this fact witch comes from the consolidated notion in the common sense that violence is a characteristic of poorer classes. Ally to this trajectory of the notion of childhood, violence and torture is the process of the news production, witch, with its own characteristics, redirects the journalistic text, without however, turn aside itself from the Discursive Formation where it is inserted.