Compliance no agronegócio: possibilidades e desafios para a cadeia produtiva do tomate industrial em Goiás

Abstract

Goiás is the main tomato producer and processor in Brazil (CEPEA, 2018). The productive chain in this sector is formally organized through contractual arrangements, due to the strong interdependence between the productive agents, especially producers and processing industries. The industry has a preponderance in governance since it controls various aspects of production demanding an incentive system that can generate contractual balance and efficiency. The study of the limits of contractual obligations and responsibilities from the economic and legal analysis of standard contracts used in the relationship between industry and rural producer, allowed the understanding of the existing legal mechanisms in the national order, including from the perspective of contemporary Law no. 13,874 of September 20, 2019, which established the Declaration of the Rights of Economic Freedom, to deal with situations related to opportunistic behavior, the limitation of rationality, information asymmetry and situations arising from unpredictability, which may require adaptation of these instruments. It was based on the premise that acting in a transparent and organized manner has the potential to enable the producer, the agroindustry, the members of the agro-industrial systems to obtain better results in their ventures through risk management, product quality improvement and access to new markets. In this regard, the actions of MAPA - Ministry of Agriculture, Livestock and Supply related to the MAPA INTEGRO and Agro + Integridade programs were highlighted. The research is academic and theoretically related the concepts of compliance, contracts and transaction costs with reference to the industrial tomato production chain in the state of Goiás. The references and information were obtained through bibliographic and documentary research.