Crianças influencers no TikTok: que protagonismo é esse?

Abstract

The following research is part of the "Fundamentals of Educational Processes" research line of the Postgraduate Program in Education of the Faculty of Education of the Federal University of Goiás, with funding from the Coordination for the Improvement of Higher Education Personnel (CAPES). The general aim of this research is to reveal how this protagonism is delineated and the specific aims are to understand the mechanisms of the culture industry, to understand the production logic of the TikTok platform and to understand the rationality of the videos posted by the children in the sense of also relating to semi-formalization. A bibliographical survey was carried out based on Adorno, Horkheimer, Benjamin and other authors who have dealt with issues relating to the culture industry, childhood and social networks. Following this, two child influencers were selected from the TikTok platform, Lorena Queiroz and Flavinha Louise, so that their posts could be analyzed from February 14, 2023, to March 14, 2023. The choice of child influencers followed criteria related to age, posting frequency and the presence or absence of third parties in their videos. In summary, this dissertation has three chapters divided as follows: the first chapter presents the culture industry and social networks, the second chapter presents the concept of childhood from Benjamin and the relationship between childhood and social networks, the third chapter presents the analysis of the influencers' profiles and the content posted. This work also includes references and an appendix. Through this research it was possible to see that these child influencers are part of the cultural industry, characterizing their social networks as a form of work