Um estudo de recepção e identidade social por meio dosmemes goianos
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Data
2022-07-04
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Universidade Federal de Goiás
Resumo
Considering the cultural meaning that memes have reached, due to their ability to circulate and
recombine different types of representations about the world we live in, this research analyzes the process
of reception and propagation of memes capable of representing “regional” elements of the “ goianity”.
In this study, a bibliographic survey will be carried out on the notions of identity and regionality,
in addition to the definitions of meme, its typologies and categorizations. In dialogue with the
theoretical framework, the Instagram profile, Meanwhile in Goiás, and the memes that circulate around
the characters Jacques Vanier and Serjão Berranteiro will be analyzed, two profiles that represent the
stereotype of the Goiás, circulating, respectively, at the local and at the national level. As cultural
productions circulate through processes of appropriation and recombination, the study will investigate
the ways that the person from Goiás recognizes or not in these “regional” elements the identification
with memes because they are perceived as “goiano”. This investigation will be carried out through semistructured interviews and virtual and face-to-face group discussion meetings. The research has
theoretical bases of memetic culture, cultural studies of communication and reception, in addition
to identity studies, based on authors such as Richard Dawkins (1976), Susan Blackmore (2020), Limor
Shifman (2014), Raquel Recuero (2007; 2009), Marcelo Peruzzo (2015) and Rosaria Conte (2001),
Martín-Barbero (2001) and Paula Sibilia (2016). It is expected with this research to identify the elements
that influence sharing, and to observe the reception of regional memes from Goiás, specifically, from the
public that identifies itself as Goiás. From the research carried out with the discussion groups, results
were obtained that humor is an essential factor for the production of successful memes, as well as the
inserted context of who receives the communication. Cultural experiences can be a trigger for sharing
memes, as long as they are based on an updated narrative. Resistance to the traditional identity of Goiás
was identified, possibly due to generational factors of the collaborators of the research group.
Descrição
Palavras-chave
Meme , Cultura digital , Identidade , Regionalidade , Estereótipos , Meme , Digital culture , Identity , Regionality , Stereotypes
Citação
FRAGOSO, J. A. Um estudo de recepção e identidade social por meio dos memes goianos. 2022. 170 f. Dissertação (Mestrado em Performances Culturais) - Universidade Federal de Goiás, Goiânia, 2022.