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Item O papel da mídia na construção e manutenção do racismo estrutural na sociedade brasileira(Universidade Federal de Goiás, 2023-08-31) Silva, Vitória Siqueira da; Almeida Neto, Luiz Mello de; Almeida Neto, Luiz Mello de; Santos, Cleito PereiraIt is surprising how, even in today's society, deep-rooted prejudices still exist in Brazilian society. It is even more concerning to note that there are individuals who fail to recognize the importance of this issue and do not feel obligated to be concerned about it. It is crucial that we become aware of the gravity of discrimination as it causes suffering and anguish for people and hinders a nation's progress. To illustrate this problem, one only needs to observe that every 23 minutes a young black person falls victim to homicide in Brazil. The objective of this study is to analyze how the media contributes to the perpetuation of structural racism in the country. We consider the media as a crucial tool in informing the population, as it is through the media that people acquire knowledge, form opinions, and shape their worldview. In this sense, we intend to examine the case of João Alberto Silveira Freitas and how the media portrayed him. To do this, we will analyze the content produced by the newspapers Folha de São Paulo and Estadão regarding this matter between November 19, 2020, and March 19, 2021, with a sample of 195 articles. Additionally, our work also sought to investigate how the media contributes to a culture of impunity and the maintenance of racist structures. Finally, we discuss possible strategies to combat racism through the media and highlight the main actions that people can take to minimize its negative effects.