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Item Reimaginando o potencial dos museus: inovações e desafios no metaverso(Universidade Federal de Goiás, 2024-01-19) Silva Filho, Jaber Caetano da; Lisboa, Pablo Fabião; Lisboa, Pablo Fabião; Silva, Michel Platini Fernandes da; Lima, Glauber Guedes FerreiraThis work investigates the impact of the Metaverse on Museology, exploring how this new digital frontier transforms the museum experience. Central to the study is the question: "How can museums adapt to the Metaverse to transform their traditional practices into immersive and interactive experiences, while maintaining the authenticity of their collections?". The research adopts a multifaceted approach, combining theoretical review and analysis of museums in the Metaverse. The results point to a natural evolution in the digitization of museums, where the Metaverse stands out as an innovative means of reaching global audiences and democratizing cultural access. The analysis reveals potential for interactivity and engagement in the Metaverse, highlighting the importance of ergonomics, interaction design, and usability. The identified challenges include adapting traditional museum practices to the virtual environment and ensuring the authenticity of collections. The study concludes that the Metaverse offers significant opportunities for the reinvention of museums, expanding accessibility, interactivity, and cultural education, although it requires a careful approach to navigate its unique challenges. This research contributes to the field of digital museology, providing valuable insights for future innovations and practices in digital museums.