FEFD - Artigos publicados em periódicos
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Navegando FEFD - Artigos publicados em periódicos por Assunto "Academias de ginástica"
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Item Acumulação flexível, técnicas de inovação e grande indústria do fitness: o caso Curves Brasil(Ari Lazzarotti Filho, 2007-12) Mascarenhas, Fernando; Vieira, Carlos Alexandre; Marques, Taianne Marya Alves; Borges, Paulo José Albino; Silva, Bruno de Oliveira e; Santos, Willian Batista dosThis text presents an investigation about the characteristics and trends in fl exible accumulation that push de development of the fi tness market. This study examines the case of Curves Brasil. To do so, we tried to confront and examine the implementation of organizational techniques with tested effi cacy in a global scale through the verifi cation of a particular and real case of development. Our conclusions point to new innovation techniques being currently used to solve the diffi cult equation faced by this sector with regards to attracting and retaining customers.Item A indústria do fitness e seu desenvolvimento desigual: um estudo sobre as academias de ginástica na cidade de Goiânia(Ana Márcia Silva, 2011-08) Cabral, Dennia Pasquali e; Niterói, Ricardo; Mascarenhas, FernandoThis article is the result of an investigation on the logical development of the “Industry's Fitness”. From the case study, we collate the trends of expansion of this "Industry" with data on the context in Goiânia-GO. We built a quantitative characterization of the market and conducted a qualitative study involving interviews and observation, with 10 academies in the city. It was concluded that the growth of this sector follows the logic of uneven development, with the opposition of major academies, which show an enormous capacity for innovation, being distributed by the most dynamic centers of the city, and small academies that proliferated in the periphery based on traditional methods of organizing work and dependent on local consumption.