Design comercial e paisagismo: uma nova abordagem para layout de loja

Abstract

This work analyzes the integration between landscaping and commercial design, using biophilic design, to create spaces that promote well-being, are aesthetically pleasing, and have functionality. Natural elements such as ornamental plants, vertical gardens, and shaded areas make environments more attractive, positively influencing the consumer experience and the time spent in commercial spaces. Despite the advancement of landscaping in Brazil, there are still challenges in its integrated application to commercial design. This study proposes a commercial landscaping project for a flower shoping Goiânia, GO, combining biophilic commercial design and landscaping. Initially, interviews were conducted with the company owners to identify their intentions and requirements, in addition to a planimetric survey, analysis of solar incidence, and climate. Subsequently, sketches and a digital model were created for analysis and approval by the owners. After validation, the final project was developed, with detailed architectural and botanical plans, a descriptive report, a budget, and realistic 3D images, using SketchUp and AutoCAD software. The research seeks to highlight the importance of this approach for creating innovative and effective layouts.