Ação cultural com mídias sociais: análise do Facebook do Sistema Estadual de Bibliotecas Públicas de São Paulo (SisEB)
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Data
2021-04
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Resumo
Introduction: Considering the scenario of communication from social media, the objective is to verify how libraries have used these media to interact with
their audience, having as object of study the official Facebook page of the State System of Public Libraries of São Paulo ( SisEB). The main theoretical
contributions used by the research took into account the theme discussed in the article. About cyberculture and social media, based on authors such as
Lévy (2010), Lemos (2013) and Recuero (2010) and cultural action based on Coelho (2001), Milanesi (2003) and Barros (2010). Method: The applied
methodology included documentary analysis. Along with the documentary analysis of SisEB’s Facebook, content analysis was also carried out, according
to Bardin (1977), to verify whether the contents published in this network are related to cultural action. Results: The results point to the first inferences
that SisEB publishes more informational content type and dissemination of its activities than the promotion of cultural action itself. Conclusion: Such
activities can contribute to the spheres of cultural action, according to Coelho (2001), to become a reality.
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Palavras-chave
Mídias sociais, Biblioteca pública, Cibercultura, Ação cultural, Social media, Public libraries, Cyberculture, Cultural action
Citação
SANTOS, Andrea Pereira dos; NASCIMENTO, Vanessa Guimarães. Ação cultural com mídias sociais: análise do Facebook do Sistema Estadual de Bibliotecas Públicas de São Paulo (SisEB). AtoZ: novas práticas em informação e conhecimento, Curitiba, v. 10, n. 1, p. 25-38, jan./abr. 2021.