A estética na leitura de reportagens hipermídias longform pela geração Z
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Data
2021-11-16
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Universidade Federal de Goiás
Resumo
The advent of the Internet made the journalistic production formats undergo adaptations and
transformations to establish themselves in the digital environment. In this new reality,
longform journalism must face challenges to reach the most present audience on the
networks: Generation Z, a digital native used to a time of instantaneity and speed in
information consumption. This research aims to understand the role of aesthetics in reading
longform hypermedia reports on the web and whether it can be an important factor to arouse
the interest of Generation Z. For this, a theoretical review of the concepts of aesthetics and
webjournalistic narrative was carried out, and the news reports from the TAB Uol editions
category were selected as the object of study. The methodology of the research was based on
the triangulation of methods, being used for data collection the focus group for reading the
reports with generation Z, an in-depth interview with the editor-in-chief of TAB Uol and direct
observation of the researcher. From the data analysis it was possible to conclude that
aesthetics plays an important role in the reading of the longform hypermedia news reportage
by providing dynamism in the text and immersion of the reader in the content. However, the
challenges for the journalist are in using the aesthetic elements in the service of usability,
being essential to ensure consistency between content and form.
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Palavras-chave
Narrativa hipermídia longform, Estética, Linguagem webjornalística, Geração Z, Longform narrative, Hypermedia news report, Aesthetics, Generation Z
Citação
SILVA, Selina Jania Rodrigues. A estética na leitura de reportagens hipermídias longform pela geração Z. 2021. 140 f. Trabalho de Conclusão de Curso (Bacharelado em Jornalismo) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2021