Mídias sociais e Hallyu: um estudo sobre a projeção no Twitter do grupo de k-pop sul coreano BTS
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Data
2022-04-12
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Universidade Federal de Goiás
Resumo
Social media are online systems, created to allow social interaction from the distribution
and collaborative creation of information in the most diverse formats. They enable the
understanding of human behavior as social beings and contribute to the visibility and impact of
organizations. One of the biggest examples of this is the South Korean K-pop musical group
Bangtan Sonyeondan (BTS), a phenomenon of strong cultural investment that took place in South
Korea in 1990 called Hallyu, and the huge audience they have on their social media. The main
objective of the work is to assimilate how social media are able to collaborate with the construction
and enhancement of the image of a person or organization, using as a case study the BTS group in
its Twitter social media account. It is proposed, therefore, to analyze the existing bibliography on
the subject, in order to characterize the subjects worked on; to identify patterns of image
construction from the use of data from the social media Twitter and, finally, to identify if there is
one or more factors responsible for this projection of individuals or organizations in social media.
Employing the methods of simple observation and content analysis, 283 tweets from the profile of
the BTS group were examined, and thus, it was possible to prove the importance of social media
for the popularization of the image of individuals and organizations.
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Mídias sociais, Hallyu, K-pop, BTS, Projeção, Twitter, Social media, Hallyu, K-pop, BTS, Projection, Twitter
Citação
COSTA, Larissa Gabrielle Silva. Mídias sociais e Hallyu: um estudo sobre a projeção no Twitter do grupo de k-pop sul coreano BTS. 2022. 72 f. Trabalho de Conclusão de Curso (Bacharelado em Gestão da Informação) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2022.