O telejornalismo como ferramenta para a comunicação pública: estudo sobre a abordagem de casos de violência contra a mulher no telejornal “Bom Dia Goiás” da TV Anhanguera
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Data
2012
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Resumo
En este artículo se describe la función social del periodismo, el alcance y credibilidad de
las noticias de televisión y la posibilidad de utilizar este género televisivo como una herramienta
para la comunicación pública. Para esto, es necesario entendimiento de la implementación y el
desarrollo del periodismo de televisión en Brasil, conceptualizar la comunicación pública y la
ciudadanía, así como un análisis de los canales que los individuos utilizan para informarse, así
como las características de la comunicación de masas en especial la televisión y la necesidad
de la existencia de comunicación pública para la ciudadanía. Este estudio también presenta un
análisis de contenido noticiero “Bom Dia Goiás” TV Anhanguera - de Rede Globo revelando el
enfoque del programa y el tipo de información transmitida a la población en un grave problema
social, la violencia contra las mujeres.
This article discusses the social function of journalism, the scope and the credibility of TV journalism, as well as the possibility of its use as a tool for public communication. To this end, it is necessary to refer to details surrounding the deployment and development of TV journalism in Brazil and to conceptualize public communication and citizenship. Also, this study carries out an analysis of the channels that the individual uses to get information, mass communication characteristics and, above all, television and the need for the existence of public communication for citizenship. In addition, this article puts forward a content analysis of the TV news program Bom Dia Goiás - TV Anhanguera (an affiliate of Rede Globo in Goiás), outlining its approach and the type of information conveyed to the public about a serious social problem - violence against women.
This article discusses the social function of journalism, the scope and the credibility of TV journalism, as well as the possibility of its use as a tool for public communication. To this end, it is necessary to refer to details surrounding the deployment and development of TV journalism in Brazil and to conceptualize public communication and citizenship. Also, this study carries out an analysis of the channels that the individual uses to get information, mass communication characteristics and, above all, television and the need for the existence of public communication for citizenship. In addition, this article puts forward a content analysis of the TV news program Bom Dia Goiás - TV Anhanguera (an affiliate of Rede Globo in Goiás), outlining its approach and the type of information conveyed to the public about a serious social problem - violence against women.
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Palavras-chave
Telejornalismo, Comunicação pública, Cidadania, Periodismo televisivo, Comunicación pública, Ciudadanía, TV journalism, Public communication, Citizenship
Citação
MAINIERI, Tiago; RIBEIRO, Fernanda. O telejornalismo como ferramenta para a comunicação pública: estudo sobre a abordagem de casos de violência contra a mulher no telejornal “Bom Dia Goiás” da TV Anhanguera. Brazilian Journalism Research, Brasília, DF, v. 8, n. 2, p. 154-172, 2012.