A comunicação do banana shopping com os lojistas: um planejamento de relações públicas

Abstract

This project reports one of the areas of the professional public relations, organizational communication. To this end, we propose the development of a communication plan to optimize the relationship of administration Banana Shopping with tenants. Through institutional research, exploration, documentation and opinion was made an analysis of what is done, in other words, from the strategies and means of communication used to relate the shopkeepers was possible to verify how the communication is carried out of the mall with his internal public, shopkeepers, and thus to propose suggestions to minimize communication faults detected.