Estratégia de integração vertical no agronegócio: modelo de operação na cadeia produtiva do frango de corte em Anápolis (Go)

Abstract

The objective of this study was to survey and describe the setting established in the Anápolis micro region for the broilers integrated production under the operational strategic vertical integration view. It was used, for methodological purposes, the case study approach.The study provided relevant information to understand the framework adopted by integrated producers and agribusinesses in the broiler process vertical production.