Vídeos publicitários interativos: produção de conteúdo e relacionamento on-line

Abstract

Through an exploratory research article aimed to identify examples of advertising campaigns on youtube.com that used interactivity for their parts in the production of audiovisual multilinear narratives. The research proposal is to map how the content has been posted in the online advertising and how advertising online has been introduced into the content through videos and interactive features of narrative.