Artefatos gerenciais e inovação: uma investigação na feira hippie de Goiânia

Abstract

The Feira Hippie de Goiânia has a historical-cultural heritage value for the city, moving the entire production chain and generating a great impact on the local economy. The general objective of the research is to verify if there is a positive relationship between the use of managerial artifacts and the degree of innovation on the part of the Feira Hippie de Goiânia marketers. It is an exploratory study with a quantitative approach in which the method of data collection will be a physical questionnaire applied to the Feira Hippie de Goiânia marketers. Descriptive statistics tests and Person correlation analysis were applied to the collected data. The results demonstrate that there is a positive rela-tionship between the use of management artifacts and the degree of innovation of the stallholders at the Hippie Fair in Goiânia, being second-order factors. Furthermore, it was possible to verify that, by increasing the using first-order factors of heritage artifacts and results and platform innovation, it would trigger an increase in the use of several other factors. Furthermore, the research investigates the characterization of the Hippie Fair fairgrounds, as well as its main administrative and innovative practices. These results can serve as a source of information to guide future practices and training, aiming to assist their evolution in these contexts.