Youtube e Spotify: o papel das plataformas digitais no processo de midiatização do rap nacional
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Data
2022-09-09
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Universidade Federal de Goiás
Resumo
This monograph was developed with the objective of demonstrating how the digital platforms
Youtube and Spotify contributed and accelerated the mediatization process suffered by the musical
genre ‘rap’ throughout its evolution in Brazil. The analysis begins with the presentation of the
history of the emergence of rap abroad and its arrival in the national territory, based on
bibliographic research, the entire evolutionary process of the music of Brazilian hip hop culture is
traced from the 1980s to the 2010s. Then, the bibliographic research is resumed, this time used to
bring understanding about topics such as cultural industry, mass culture and how both can be
analyzed within the object studied. The emergence of the on-demand consumption format and its
impacts within the music industry is also presented, explaining the emergence of Youtube and
Spotify and the importance of these platforms to understand the rap mediatization process pointed
out during the work. Finally, the concepts and hypotheses developed throughout the two initial
chapters are joined to samples of data provided by the two digital platforms used as a clipping; this
demonstrates its real impact on the genre and the initial thesis of accelerating the mediatization
process of national rap in the digital age is justified.
Descrição
Palavras-chave
Rap, Midiatização, Youtube, Spotify, Rap, Mediatization, Youtube, Spotify
Citação
NUNES, Marina Veiga. Youtube e Spotify: o papel das plataformas digitais no processo de midiatização do rap nacional. 2022. 68 f. Trabalho de Conclusão de Curso (Bacharelado em Jornalismo) - Faculdade de Informação e Comunicação, Universidade Federal de Goiás, Goiânia, 2022.