Conteúdo digital viralizante: o meme como expressão do receptor na sociedade midiatizada
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Data
2018-06
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Resumo
The article analyzes the meme as a discursive genre within the theoretical-methodological perspective
that considers the receiver as an active subject of the communication process established
in the mediatized society. The demonstration of how some of the elements that characterize the
memetic message articulates is made from the memes that circulated through the Internet during
the 2016 Olympic Games in Rio de Janeiro. The paper also highlights some of the characteristics
that distinguish meme from messages that emerge or are traditionally resignified at the receiving
pole. One example is the viralizing potential of this type of message, which can be continuously
disseminated through the sharing devices offered by digital communication networks, establishing
new modes of perception and language, and operating identification processes.
Descrição
Palavras-chave
Meme, Midiatização, Recepção, Sociedade em rede, Meme, Midiatization, Reception, Network society
Citação
NEVES, Luiz Felipe Fernandes; PAVAN, Ricardo. Conteúdo digital viralizante: o meme como expressão do receptor na sociedade midiatizada. Panorama, Goiânia, v. 8, n. 1, p. 12-17, jan./jun. 2018.