O papel do stylist na criação de narrativas visuais: integração entre criação, direção de arte e fotografia de moda

Abstract

The proposal for this work is to use the stylist as the guiding axis of the research, exploring how this professional articulates the creation of looks and artistic direction within a visual project, whether a fashion editorial or an advertising campaign. The role of the stylist is extremely important in creating a visual narrative within the fashion area, where this professional works in collaboration with fashion photography to convey aesthetic and emotional messages in editorials and advertising campaigns. With this approach, the connections between the creative process, visual execution and collaboration with other professionals were explored, reflecting the stylist's practice and deepening his theoretical understanding through the realization of four editorials presented in this work. The goal is to demonstrate mastery in the interpretation of campaigns and editorials produced in the 1990s and 2000s and, from the analysis of these visuals, propose a current reinterpretation under my gaze.